Imagine what could be.
Honestly, I mean it.
Meg Matich is a talented storyteller with 10+ years’ experience curating brand, content, and integrated marketing strategies that inspire and teach audiences through vibrant narratives. Oh, she also translates novels, poetry, and other cool stuff.
Critical Transferrable Skills
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I build brands from the ground up, based on interviews and deep research. I write the brand books, editorial guides, operational strategies, and internal training/comms resources to support their adoption.
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I spent 5+ years copyediting in the fast-paced world of financial services/news before moving into tech. There’s nothing quite as beautiful as a well-written, well-edited piece.
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My thought leadership programs have garnered awards, including the 2023 Innovation Award; the knowledge center I established for that company contributed significantly to the jury’s decision.
I’ve also worked with Analyst Relations departments and know many of the ins-and-outs of AR. Within Marketing, that encompasses strategic use of analyst reports to give B2B buyers the information they need to make a purchase decision.
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As a translator with 15+ years’ experience, I know what it takes to manage a transcreation and localization program for a marketing, sales, or BD department. I’ve managed many relationships with translation agencies in a corporate setting.
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Content isn’t just pushing prospects down a funnel. I create holistic strategies that encompass everything from setting up socials (incl. executive presence) to e-mail nurtures and decision-making guides that tip the scales.
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I’ve scrubbed into building M1/M2 decks and have managed creative agency relationships (as a client) time and again. I’ve also interfaced directly with clients as a contractor on the agency side. Seeing both sides of these relationships has equipped me to identify what both teams need to work efficiently together.
I’m also a creative which means — yes — frequently pitching books and articles to publishers and media. :)
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On-page flow, as well as the flow among pages and resources, can make or break user experience. I’ve collaborated with excellent web teams and designers to build or revamp web properties, using A/B testing to consistently improve. I more recently learned to design in Webflow myself, but it’s not going to become a hobby.
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I’m good enough to translate poetry ;-)
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First: You have to know the box to think outside of it, right?
I’m educated in poetry. I’m also an teacher, scholar, and linguist. The imaginative and analytical muscles I’ve strengthened as a writer have brought flexibility, empathy, and complexity to my thinking. These are three critical elements in grasping pain points and finding effective, economical ways to present the (your!) solution. -
In every role I’ve taken on, I’ve mentored those around me — and accepted mentorship. My golden rule: “I’ve never met anyone who wasn’t important.”
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I’ve improved content operations at both Fortune 500 companies and startups. Actually, at every company I’ve ever worked at (insane but true). Sometimes, redesigning inefficient processes; others, designing and implementing new workflows. At NetApp, I worked with the Marketing Technotogy Office to vet, recommend, and onboard departments onto the company’s first content lifecycle and project management platform — with 100% adoption.
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I’ve scripted, created, reviewed, and critiqued a variety of video assets in tech – from explainer videos to on-demand webinars. I’ve organised events with many moving parts both inside and outside of Marketing positions.
Experience
My life-work motto? As Doctor Who said in A Christmas Carol:
“In 900 years of time and space, I’ve never met anyone who wasn’t important.”
DI Squared
Data engineering, analytics, and cognitive computing consultancy.
2024-Present
Meglenska
I mainly translate literature, but I work with clients to build marketing strategies and design web pages, too. Even Oprah Daily and the NYT have praised my work! These days, I particularly enjoy translating mid-century Icelandic feminist modernists, who have not made it off of the Icelandic page and out into the world yet.
2012-present
Meglenska is the name of my one-woman consultancy, where I offer a range of services to clients of all sizes – from independent literary presses and startups to Fortune 500 companies – including translation (primarily literature), marketing/branding, and copywriting. I work with publishers, from the Big Five to indie presses, all over the world to spread ideas and perspectives.
Languages: Icelandic, German, Swedish, Danish, English
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Translated six books in seven years, with four forthcoming with Penguin UK and Open Letter, garnering praise from Oprah, the New York Times, and Vulture.
Develop B2C/B2Bmarketing strategies for consultancies and startups to help them scale into new markets through clearly defined brand personalities and content across paid, owned, and earned media.
Managed five writers as Editor-in-Chief for a major Icelandic magazine, attracting 50,000+ visitors in first month.
Interface directly with clients as a copywriter for Microsoft’s yearly awards.
Lead brand development and copywriting department of award-winning software designer, Víkonnekt.
Received $150,000+ in funding for cultural, writing, and translation projects from PEN America, the National Endowment for the Arts, Harvard and Columbia University, UNESCO, the Fulbright Commission, and others.
Produced and marketed large theater performances, managing a cast of 70+ and attracting 100+ guests per show.
PayAnalytics
Pay equity and gender pay gap measurement; SaaS based on log linear algorithms. Acquired by Beqom.
2023-2024
As Senior Content Strategist, I founded content department and curated an end-to-end integrated marketing strategy during period of substantial growth, leading to 12x boost in organic website traffic in my first four months.
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Owned complete thought leadership and knowledge center; the companyreceived2023 Icelandic Innovation Award for this educational approach.
Architected marketing operations, including building a full content lifecycle and rigorous editorial/factual review, shortening publishing process from weeks to days or hours.
Built social media program from the ground up and trained team to execute, doubling LinkedInfollowing in six months.
Spearheaded brand building initiative in lockstep with executives, including messaging, tone of voice, personas, and social/editorial guidelines, yielding a easy-to-read 60+ page brand book and employee training.
Implemented first SEO localization/transcreation program for seven languages in target markets.
NetApp
A data-centric software company, specialising in storage orchestration for AWS, Azure, and GCP.
2019-2023
Fulbright Fellow
Icelandic Ministry of Culture & Education Scholar
One of three prestigious U.S. Department of state fellowships, combined with funding from the Ministry in charge of all things learning in Iceland.
2016-2018
S&P Global – Latin America
One of “the big three credit rating agencies”. Financial information and analytics.
2011-2012
2015-2018
In my four years in Marketing at NetApp, I embedded in teams across Marketing – including Product, Brand, ESG, and Partner – to build revenue, support our install base, and transform NetApp’s reputation. I developed deep technical knowledge across cloud storage, security, and other critical areas during my tenure.
Explore My Roles at NetApp
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Engineered new hybrid product, partner, and communications role for raising awareness of NetApp’s environmental sustainability message and efforts.
Interviewed 30+ internal and external stakeholders – including Office of the CTO, product evangelists and influencers, AR/PR, major partners and legal – to define messaging, strategy, objectives, and measurements.
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Managed all agency and analyst relationships to create guides, business value studies, webinars, etc., as well as paid and social media.
Conducted extensive research into buyer needs for key webpages aligned to jobs-to-be-done and buying committee needs for prospects and install base.
Worked cross-functionally in a highly matrixed organisation with writers, analytics, engineering, PR, customer success, social media, professional services, and digital experience to deliver the right messages to the right audiences in the right places.
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Selected to lead demand generation and brand strategy as part of an elite global team that transformed NetApp’s decades-long reputation as an antiquated IT provider to a cutting-edge cloud-first service.
Activated a modern approach to marketing by implementing innovative formats, leading to 50% increase in new visitors to 477,000 in three months.
Spearheaded sponsored content program, pitching stories to media, such as the New York Times and Wired, and managed those projects/relationships; received Ace Award for outstanding work.
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Recruited to lead editorial direction for NetApp’s product site and to support three product marketing teams.
Responsible for marketing-wide 100% adoption of company’s first end-to-end project and content lifecycle management platform.
Built the first editorial publishing pipeline, reinforced deadlines, introduced unprecedented version control and editorial quality, and streamlined review process.
As a Fulbright Fellow to Iceland, I had the unique opportunity to focus on learning Icelandic and translating Icelandic literature for one year. I received two years of additional funding from the Icelandic Ministry of Culture and Education to advance my language skills. This period was critical in building my leadership and teamwork abilities.
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Studied Icelandic full-time at the University of Iceland
Translated one book of poetry (see Publications); the first of six to date
Edited and translated one anthology of Icelandic poetry
Founded and managed large-scale theatre show (see Portfolio) with art of 70+
Served as chief translator, copywriter, and social media manager for Reykjavik Literary Festival
My Editorial Assistant and Copy Editor roles at S&P Global were my first real-world challenges. I worked on the Wall Street Minute, often staying until after midnight to ensure that time-sensitive media releases went out. I had the privilege of learning from Chief Economists across North and Latin America. I developed technical knowledge of corporate finance and economics on-the-job. Oh, and I published a whopping 146 articles one month when I was the only editor in LatAm on duty.
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Published 10% of S&P Americas’ yearly output (1,500 time-sensitive complex pieces), including press releases, research reports, and presales.
Managed all post-market close publications for S&P’s Latin America division and others, as needed.
Trained interns and new hires in publishing systems and editorial procedures and style/conventions.
LatAm department received several Ace Awards per year for our outstanding work despite a consistently heavy workload.
In 2024, I was recruited to transform reputation of data engineering consultancy from “product reseller” to a “data leader” through strategic demand generation and sales enablement programs. Data Engineering was new to me, and I eagerly ate up all the knowledge I could get.
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Achieved 10x new visitor growth through net new website and thought leadership programs for flagship AI/ML solutions, including collaborations with IDC and Qlik.
Increased social media followers by 70% and impressions by 110% within first quarter of activating LinkedIn.
Founded customer references program with key clients from SMEs to enterprise.
Education
The Basics
Columbia University
Creative Writing
Poetry
Literary Translation
Russian, Feminist Studies
Extras -Translation & Writing
I take on additional education each summer and, where possible, throughout the calendar year.
Extras - Marketing & Other
Alma Academy Leadership and Development Coaching
New York Times Content Marketing Certification
Digital Marketing Institute Certification
Tech for Good mentee
St. Vincent College
English
Literature & Writing
German
Language & Literature
Bachelor of Arts
University of Iceland
Fulbright Fellow
Icelandic Language
Master of Fine Arts
Harvard University
Institute of World Literature
- Invited by the Executive Board to serve as Colloquia Leader, an honour typically reserved for post-docs and faculty.
- Supported by a scholarship from Harvard University
Folkuniversitet - Sweden
Beginner-intermediate Swedish
Studienskolen - Denmark
Private Danish Lessons
Middlebury College
Bread Loaf Writers Conference
Bread Loaf Translators Conference
The Banff Centre
Banff Literary Translation Centre
University of East Anglia
British Centre for Literary Translation
Lviv UNESCO Translation Workshops
Competitively Chosen Representative of Iceland
European School of Literary Translation
Icelandic Translators Conference
UN/EU Young Leaders Conference
Representative of Iceland Fulbright Commission
Ludwig-Maxilians University of Munich
German Intensive, funded by the DAAD
Volunteering & Community Engagement
Community is “a place with its own harvests”.
Fulbright Forest, tree planter for reforestation initiative (ongoing)
Fulbright Alumni Association, Board Member (2025-2026)
Harvard University Institute for World Literature, Colloquium Organizer (2024-2025)
Community of Literary Magazines & Presses, PEN America, Scholastic (2020-present): Judge award submissions
Hudson Valley Writers Center (2024-2025): Creative writing and translation instructor
Fulbright Commission, Grantee Mentor (2018-present)
NetApp, Intern Mentor (2020-2022)
Reykjavik Literary Festival, Translator, PR, and Social Media (2017-present)
The Red House of Poets, Director/Producer (2016-2019): Managed 70+ cast members
Harvey Milk High School, Volunteer Teacher (2014-2015): Creative/critical writing instructor
Portfolio
View my portfolio @ www.meglenska.is/portfolio
For my literary portfolio, see https://www.meglenska.is/publications
For theatre, see https://www.meglenska.is/publications
For awards, see https://www.meglenska.is/awards-meg-matich