The first step is to imagine what could be.
Meg Matich is a passionate storyteller with 10+ years’ experience curating brand, content, and integrated marketing strategies that inspire and teach audiences through vibrant narratives.
Critical Transferrable Skills
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I build brands from the ground up, based on interviews and deep research. I write the brand books, editorial guides, operational strategies, and internal training/comms resources to support their adoption.
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I spent 5+ years copyediting in the fast-paced world of financial services/news before moving into tech. There’s nothing quite as beautiful as a well-written, well-edited piece.
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My thought leadership programs have garnered awards, including the 2023 Innovation Award; the knowledge center I established for that company contributed significantly to the jury’s decision.
I’ve also worked with Analyst Relations departments and know many of the ins-and-outs of AR. Within Marketing, that encompasses strategic use of analyst reports to give B2B buyers the information they need to make a purchase decision.
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As a translator with 15+ years’ experience, I know what it takes to manage a transcreation and localization program for a marketing, sales, or BD department. I’ve managed many relationships with translation agencies in a corporate setting.
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Content isn’t just pushing prospects down a funnel. I create holistic strategies that encompass everything from setting up socials (incl. executive presence) to e-mail nurtures and decision-making guides that tip the scales.
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I’ve scrubbed into building M1/M2 decks and have managed creative agency relationships (as a client) time and again. I’ve also interfaced directly with clients as a contractor on the agency side. Seeing both sides of these relationships has equipped me to identify what both teams need to work efficiently together.
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On-page flow, as well as the flow among pages and resources, can make or break user experience. I’ve collaborated with excellent web teams and designers to build or revamp web properties, using A/B testing to consistently improve.
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I translate into English from Icelandic, Danish (reading), and German. I have reading proficiency in other Nordics, too.
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I’m educated in poetry. The imaginative and analytical muscles I’ve strengthened as a writer have brought flexibility, empathy, and complexity to my thinking. These are three critical elements in grasping pain points and finding effective, economical ways to present the (your!) solution.
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In every role I’ve taken on, I’ve mentored those around me — and accepted mentorship. My golden rule: Hear, listen, and accept feedback. That’s leadership.
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I’ve improved content operations at both Fortune 500 companies and startups. Sometimes, redesigning inefficient processes; others, designing and implementing new workflows. At NetApp, I worked with the Marketing Technotogy Office to vet, recommend, and onboard departments onto the company’s first content lifecycle and project management platform — with 100% adoption.
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I’ve scripted, created, reviewed, and critiqued a variety of video assets in tech – from explainer videos to on-demand webinars. I’ve organised events with many moving parts both inside and outside of Marketing positions.
Experience
Meglenska
2012-present
Meglenska is the name of my one-woman consultancy, where I offer a range of services to clients of all sizes – from independent literary presses and startups to Fortune 500 companies – including translation (primarily literature), marketing/branding, and copywriting.
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Develop B2C/B2B marketing strategies for consultancies and startups to help them scale into new markets through clearly defined brand personalities and content across paid, owned, and earned media.
Managed five writers as Editor-in-Chief for a major Icelandic magazine, attracting 50,000+ visitors in first month.
Interface directly with clients as a copywriter for Microsoft’s yearly awards (as a consultant for a fast-growing Canadian marketing agency).
Lead brand development and copywriting department of award-winning software designer, Víkonnekt.
Received $150,000+ in funding for cultural, writing, and translation projects from PEN America, the National Endowment for the Arts, Harvard and Columbia University, UNESCO, the Fulbright Commission, and others.
Produced and marketed large theater performances, managing a cast of 70+ and attracting 100+ guests per show.
Translated six books in seven years, garnering praise from Oprah, the New York Times, and Vulture.
PayAnalytics
2023-2024
As Senior Content Strategist, I founded content department and curated an end-to-end integrated marketing strategy during period of substantial growth, leading to 12x boost in organic website traffic in my first four months.
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Owned complete thought leadership and knowledge center; the company received 2023 Icelandic Innovation Award for this educational approach.
Architected marketing operations, including building a full content lifecycle and rigorous editorial/factual review, shortening publishing process from weeks to days or hours.
Built social media program from the ground up and trained team to execute, doubling LinkedIn following in six months.
Spearheaded brand building initiative in lockstep with executives, including messaging, tone of voice, personas, and social/editorial guidelines, yielding a easy-to-read 60+ page brand book and employee training.
Implemented first SEO localization/transcreation program for seven languages in target markets.
NetApp
2019-2023
Fulbright Fellow
Icelandic Ministry of Culture & Education Scholar
2016-2018
S&P Global – Latin America
2011-2012
2015-2018
In my four years in Marketing at NetApp, I embedded in teams across Marketing – including Product, Brand, ESG, and Partner – to build revenue, support our install base, and transform NetApp’s reputation. I developed deep technical knowledge across cloud storage, security, and other critical areas during my tenure.
Explore My Roles at NetApp
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Engineered new hybrid product, partner, and communications role for raising awareness of NetApp’s environmental sustainability message and efforts.
Interviewed 30+ internal and external stakeholders – including Office of the CTO, product evangelists and influencers, AR/PR, major partners and legal – to define messaging, strategy, objectives, and measurements.
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Managed all agency and analyst relationships to create guides, business value studies, webinars, etc., as well as paid and social media.
Conducted extensive research into buyer needs for key webpages aligned to jobs-to-be-done and buying committee needs for prospects and install base.
Worked cross-functionally in a highly matrixed organisation with writers, analytics, engineering, PR, customer success, social media, professional services, and digital experience to deliver the right messages to the right audiences in the right places.
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Selected to lead demand generation and brand strategy as part of an elite global team that transformed NetApp’s decades-long reputation as an antiquated IT provider to a cutting-edge cloud-first service.
Activated a modern approach to marketing by implementing innovative formats, leading to 50% increase in new visitors to 477,000 in three months.
Spearheaded sponsored content program, pitching stories to media, such as the New York Times and Wired, and managed those projects/relationships; received Ace Award for outstanding work.
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Recruited to lead editorial direction for NetApp’s product site and to support three product marketing teams.
Responsible for marketing-wide 100% adoption of company’s first end-to-end project and content lifecycle management platform.
Built the first editorial publishing pipeline, reinforced deadlines, introduced unprecedented version control and editorial quality, and streamlined review process.
As a Fulbright Fellow to Iceland, I had the unique opportunity to focus on learning Icelandic and translating Icelandic literature for one year. I received two years of additional funding from the Icelandic Ministry of Culture and Education to advance my language skills. This period was critical in building my leadership and teamwork abilities.
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Studied Icelandic full-time at the University of Iceland
Translated one book of poetry (see Publications); the first of six to date
Edited and translated one anthology of Icelandic poetry
Founded and managed large-scale theatre show (see Portfolio) with art of 70+
Served as chief translator, copywriter, and social media manager for Reykjavik Literary Festival
My Editorial Assistant and Copy Editor roles at S&P Global were my first real-world challenges. I worked on the Wall Street Minute, often staying until after midnight to ensure that time-sensitive media releases went out. I had the privilege of learning from Chief Economists across North and Latin America. I developed technical knowledge of corporate finance and economics on-the-job.
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Published 10% of S&P Americas’ yearly output (1,500 time-sensitive complex pieces), including press releases, research reports, and presales.
Managed all post-market close publications for S&P’s Latin America division and others, as needed.
Trained interns and new hires in publishing systems and editorial procedures and style/conventions.
LatAm department received several Ace Awards per year for our outstanding work despite a consistently heavy workload.
Education
The Basics
Columbia University
Creative Writing
Poetry
Literary Translation
Russian, Feminist Studies
The Extras - Translation
I take on additional education each summer and, where possible, throughout the calendar year.
The Extras - Marketing
Alma Academy Leadership and Development Coaching
New York Times Content Marketing Certification
Digital Marketing Institute Certification
St. Vincent College
English
Literature & Writing
German
Language & Literature
Bachelor of Arts
University of Iceland
Fulbright Fellow
Icelandic Language
Master of Fine Arts
Bachelor of Arts - Partial
Harvard University
Institute of World Literature
- Invited by the Executive Board to serve as Colloquia Leader, an honour typically reserved for post-docs and faculty.
- Supported by a scholarship from Harvard University
Studienskolen - Denmark
Private Danish Lessons
Middlebury College
Bread Loaf School of English
The Banff Centre
Banff Literary Translation Centre
University of East Anglia
British Centre for Literary Translation
Lviv UNESCO Translation Workshops
Competitively Chosen Representative of Iceland
European School of Literary Translation
Icelandic Translators Conference
UN/EU Young Leaders Conference
Representative of Iceland Fulbright Commission
Ludwig-Maxilians University of Munich
German Intensive, funded by the DAAD
Volunteering & Community Engagement
Community is “a place with its own harvests”.
Harvard University Institute for World Literature, Program Organizer (2025)
Community of Literary Magazines & Presses, PEN America, Scholastic (2020-present): Judge award submissions
Hudson Valley Writers Center (2024-2025): Creative writing and translation instructor
Fulbright Commission, Grantee Mentor (2018-present)
NetApp, Intern Mentor (2020-2022)
Reykjavik Literary Festival, Translator, PR, and Social Media (2017-present)
The Red House of Poets, Director/Producer (2016-2019): Managed 70+ cast members
Harvey Milk High School, Volunteer Teacher (2014-2015): Creative/critical writing instructor